Making a great first impression is essential in B2B communication. Whether you’re reaching out to a potential client, distributor, or partner, your introduction email sets the tone for your business relationship. A well-crafted message can open doors, build trust, and start meaningful conversations.
Here are 10 professional B2B introduction email templates you can use for different scenarios — from introducing your company to following up after initial contact.
1. General Company Introduction
Subject: Introducing [Your Company Name] – Custom [Product/Service] Solutions
Hi [Name],
I’m [Your Name] from [Company Name]. We specialize in [briefly describe product/service].
Our team has worked with [type of clients/industries] and helped them achieve [specific benefit].
I’d love to explore if we can support your upcoming projects.
Best regards,
[Your Name]
2. Introduction After a Referral
Subject: Referred by [Referrer’s Name] – Introduction from [Your Company Name]
Hi [Name],
[Referrer’s Name] suggested I reach out to you regarding [specific product/service].
We’ve successfully partnered with similar companies to provide [key benefit].
Would you be open to a short call next week to explore possibilities?
Warm regards,
[Your Name]
3. Cold Introduction to a Potential Client
Subject: Helping [Client Company Name] with [specific goal/problem]
Hi [Name],
I came across [Client Company Name] and was impressed by your work in [industry/area].
We help businesses like yours with [product/service] that improves [result].
Would you be interested in learning how we can add value to your operations?
Best,
[Your Name]
4. Follow-Up After Trade Show or Event
Subject: Great meeting you at [Event Name]
Hi [Name],
It was a pleasure meeting you during [event/exhibition].
As discussed, I’m sharing a brief overview of our company and product range for your reference.
Let’s schedule a quick follow-up to discuss how we can work together.
Best,
[Your Name]
5. Introduction to a Distributor or Reseller
Subject: Exploring distribution partnership opportunities
Hi [Name],
I’m reaching out from [Company Name]. We manufacture [product category] and are expanding into [region/market].
We’re looking for reliable distributors who share our commitment to quality and customer satisfaction.
Would you be open to discussing partnership opportunities?
Kind regards,
[Your Name]
6. Introduction After Website Inquiry
Subject: Thank you for your interest in [Company Name]
Hi [Name],
Thank you for reaching out through our website. I wanted to personally introduce myself and provide more details about our [product/service].
Please let me know a convenient time to discuss your requirements.
Warm regards,
[Your Name]
7. Reconnecting with an Old Contact
Subject: It’s been a while – let’s reconnect
Hi [Name],
I hope you’ve been doing well. I wanted to reintroduce myself — I’m [Your Name] from [Company Name].
We’ve recently expanded our capabilities in [area/product].
Would you be open to catching up to see if we can collaborate again?
Best,
[Your Name]
8. Introduction to a Buyer or Procurement Manager
Subject: Reliable [product/service] supplier for your upcoming requirements
Dear [Name],
I’m [Your Name] from [Company Name], a leading manufacturer of [product].
We supply [product category] to companies across [region/industry].
Could I share our product catalog or arrange a short call to introduce our production capabilities?
Best regards,
[Your Name]
9. Introduction from a New Sales Representative
Subject: Introduction – [Your Name] from [Company Name]
Hi [Name],
I recently joined [Company Name] as [position]. I’ll be your point of contact for all [product/service] inquiries.
I’d love to briefly introduce myself and understand how we can support your business goals.
Sincerely,
[Your Name]
10. Follow-Up After Connection on LinkedIn
Subject: Great connecting with you on LinkedIn
Hi [Name],
It was great connecting on LinkedIn! I wanted to personally reach out to introduce [Company Name].
We specialize in [product/service] and currently work with [types of clients].
If you’re open to it, I’d love to share a brief overview of how we can collaborate.
Warm regards,
[Your Name]
Final Tip
A good B2B introduction email should be short, specific, and personal. Always focus on how your company can help solve the recipient’s problem rather than just introducing yourself.
