Introduction
Your product demo is often the turning point between a “curious lead” and a “paying customer.”
But getting people to book that demo starts with one thing — a persuasive and personalized email invitation.
In this post, you’ll find 10 proven product demo request email templates designed to grab attention, show value instantly, and drive conversions — whether you’re in SaaS, tech, or physical product sales.
1. The “Simple Invitation” Email
Subject: Can I show you how [product name] saves [result] in 10 minutes?
Body:
Hi [First Name],
I’d love to give you a quick walkthrough of how [Product Name] helps teams like yours [achieve benefit].
Would you be open to a short demo this week? It only takes 10–15 minutes.
You can pick a time here: [demo link]
Best,
[Your Name]
Why it works: Simple, time-conscious, and focused on value.
2. The “Pain Point” Approach
Subject: Struggling with [problem]? Let me show you an easier way
Body:
Hey [First Name],
Many [industry] teams face [specific challenge]. [Product Name] was built to solve that — and it’s been a game-changer for [Client Name] who saw [result].
Would you like a quick demo to see how it works for [Company Name]?
Here’s a link to book your spot: [demo link]
Cheers,
[Your Name]
Why it works: Addresses pain and promises a solution upfront.
3. The “Case Study Teaser” Email
Subject: How [Client] boosted [result] after one short demo
Body:
Hi [First Name],
We recently helped [Client Company] increase [metric] by [percentage] after implementing [Product Name].
I’d love to show you how we did it. Are you open to a 15-minute product demo this week?
Book a time here: [link]
Best,
[Your Name]
Why it works: Social proof + curiosity = strong motivation to book.
4. The “Exclusive Invite” Email
Subject: Exclusive demo access for [Company Name]
Body:
Hi [First Name],
We’re offering limited demo sessions this week for select companies like [Company Name].
It’s a quick walkthrough of [Product Name] showing how it helps you [benefit].
Would you like me to reserve a slot for you?
Warm regards,
[Your Name]
Why it works: Adds scarcity and personalization to trigger interest.
5. The “Follow-Up Demo” Email
Subject: Following up — want to see [product name] in action?
Body:
Hey [First Name],
Just following up on my earlier message. I think you’d really enjoy seeing how [Product Name] simplifies [process].
Would you be open to a short, interactive demo this week?
Here’s my calendar: [link]
Best,
[Your Name]
Why it works: Keeps the conversation alive without being pushy.
6. The “Free Trial + Demo” Email
Subject: Get hands-on with [product] + free demo
Body:
Hi [First Name],
You can now try [Product Name] free for [X days].
To help you get the most out of it, we’re offering a personalized walkthrough — tailored to your workflow.
Want me to book your slot?
Cheers,
[Your Name]
Why it works: Combines a “free offer” with personalized support.
7. The “Feature Highlight” Email
Subject: See how [Product Name] automates [key task]
Body:
Hi [First Name],
We’ve just released a new feature in [Product Name] that helps teams automate [process].
Would you like a quick demo to see it in action?
You can book a time here: [link]
Best,
[Your Name]
Why it works: Focused on a single, exciting product feature.
8. The “Webinar-to-Demo” Email
Subject: Enjoyed our webinar? Let’s go deeper with a private demo
Body:
Hi [First Name],
Thanks for joining our recent webinar on [topic].
If you’d like to see how [Product Name] can be tailored for [Company Name], I’d be happy to arrange a private demo.
Would [Day/Time] work for you?
Best,
[Your Name]
Why it works: Converts warm leads (like webinar attendees) into demo bookings.
9. The “After Inquiry” Demo Invite
Subject: Let’s explore how [Product Name] fits your needs
Body:
Hi [First Name],
Thanks for reaching out about [Product Name].
To help you understand how it fits your goals, I’d love to walk you through a short live demo — customized to your workflow.
Here’s a link to pick your time: [link]
Kind regards,
[Your Name]
Why it works: Nurtures interested leads toward conversion.
10. The “Launch or Update” Demo Email
Subject: New update: see what’s new in [Product Name]
Body:
Hi [First Name],
We’ve just rolled out major updates in [Product Name] — including [new feature or benefit].
Want to see what’s new and how it could improve [task]?
Let’s set up a quick demo this week.
Book your slot here: [link]
Best,
[Your Name]
Why it works: Leverages curiosity and excitement around updates.
Conclusion
A product demo email is not about selling — it’s about inviting, educating, and engaging. Keep it short, value-driven, and relevant to the recipient’s pain points.
Use one of these templates as your base, personalize with the recipient’s name and company, and always include a clear booking link for easy conversion.
