A successful product launch doesn’t start with ads — it starts with great communication.
Your product launch email is your first impression. It should create excitement, build curiosity, and drive immediate action.
In this guide, you’ll get 10 proven product launch announcement email templates designed for startups, SaaS companies, and e-commerce brands — crafted to grab attention and convert interest into sales.
1. The “Official Launch” Email
Subject: It’s here: introducing [Product Name]
Body:
Hi [First Name],
The wait is over — [Product Name] is officially live! 🎉
We built [Product Name] to help you [solve specific problem] faster and easier than ever.
👉 Check it out now: [Link]
Thanks for being part of our journey,
[Your Name / Brand Team]
Why it works: Straightforward, enthusiastic, and action-focused.
2. The “Sneak Peek” Email
Subject: A little preview before the big launch 🚀
Body:
Hi [First Name],
We’ve been working on something special — and you’re getting an early look!
[Product Name] is designed to help you [main benefit].
You can be among the first to explore it here: [link]
Stay tuned — the official launch goes live on [date]!
Best,
[Your Name]
Why it works: Builds curiosity and early engagement before launch day.
3. The “VIP Early Access” Email
Subject: You’re invited: exclusive early access to [Product Name]
Body:
Hey [First Name],
As one of our loyal subscribers, you get exclusive early access to our brand-new [Product Name].
Discover how it can help you [achieve result] — before anyone else.
🎁 Claim early access: [link]
Thanks for your continued support,
[Your Brand Team]
Why it works: Rewards loyalty and drives urgency through exclusivity.
4. The “Storytelling” Launch Email
Subject: The idea that started [Product Name]
Body:
Hi [First Name],
It all started when we faced [pain point or story]. That’s when we decided to create [Product Name].
After months of research and development, it’s finally ready — made for people like you who want to [achieve benefit].
See the story behind it: [link]
Warm regards,
[Your Name]
Why it works: Emotional storytelling humanizes your launch and connects deeply.
5. The “Feature-Focused” Email
Subject: Meet the features that make [Product Name] special
Body:
Hi [First Name],
Say hello to [Product Name] — built with these powerful new features:
✅ [Feature 1] – [Short benefit]
✅ [Feature 2] – [Short benefit]
✅ [Feature 3] – [Short benefit]
Ready to see it in action? Click below 👇
👉 Explore [Product Name]: [link]
Cheers,
[Your Name]
Why it works: Clearly communicates what’s new and why it matters.
6. The “Limited-Time Offer” Launch Email
Subject: Launch special: 20% off [Product Name] this week only!
Body:
Hi [First Name],
To celebrate the launch of [Product Name], we’re offering an exclusive 20% discount for our early supporters.
This offer ends on [date] — don’t miss your chance to experience [main benefit] at a special price!
🎉 Get it now: [link]
Warm regards,
[Your Name / Brand Team]
Why it works: Combines launch hype with urgency and reward.
7. The “Beta Users Appreciation” Email
Subject: Thank you for helping us launch [Product Name]
Body:
Hi [First Name],
Your feedback during our beta phase helped shape [Product Name] into what it is today.
We’re thrilled to announce the official launch — and we couldn’t have done it without you.
Check out the final version here: [link]
Sincerely,
The [Product Name] Team
Why it works: Builds community trust and celebrates customer involvement.
8. The “Problem-Solution” Launch Email
Subject: Tired of [problem]? Meet your solution — [Product Name]
Body:
Hey [First Name],
If you’ve been struggling with [pain point], we’ve built something just for you.
[Product Name] eliminates [problem] so you can [benefit].
See how it works in under 2 minutes: [link]
Cheers,
[Your Name]
Why it works: Clear problem-solution structure — ideal for practical audiences.
9. The “Video Launch” Email
Subject: Watch: [Product Name] in action 🎥
Body:
Hi [First Name],
Sometimes it’s easier to see than read — so we made a quick video showing how [Product Name] can change the way you [achieve goal].
🎬 Watch it here: [link]
We’d love to hear what you think!
Best,
[Your Brand Team]
Why it works: Visual demos create stronger excitement and engagement.
10. The “Countdown Reminder” Email
Subject: Only 24 hours until [Product Name] launches!
Body:
Hey [First Name],
The countdown begins! ⏰
[Product Name] launches tomorrow — and we can’t wait for you to experience [main benefit].
Keep an eye on your inbox for the launch link tomorrow at [time].
Thanks for being with us on this journey!
[Your Name / Brand Team]
Why it works: Creates anticipation and keeps your audience engaged until launch day.
Conclusion
Your product launch email should inspire curiosity, create urgency, and spark action — not overwhelm your reader.
Use these templates as your base, adjust tone and style to fit your brand, and always include a clear call-to-action (CTA) to drive clicks.
Remember: a great launch doesn’t end at “announcement” — it begins a relationship.
