Negotiating sales terms — whether it’s price, delivery, or minimum order — is part of everyday B2B communication. The key is to stay persuasive, professional, and collaborative instead of confrontational.
Here are 10 sales negotiation email templates that help you build trust and reach win-win deals with clients.
1. Initial Price Negotiation Request
Subject: Discussion on pricing for [Product/Service]
Hi [Name],
Thank you for your interest in our [product/service]. I’d love to explore how we can make this collaboration mutually beneficial.
Could we review the pricing together to see if we can align it with your target budget while maintaining our quality standards?
Looking forward to finding a fair solution.
Best regards,
[Your Name]
2. Responding to Client’s Lower Price Request
Subject: Re: Your pricing request for [Product/Service]
Hi [Name],
Thank you for your feedback. I completely understand your concern about pricing.
While our quoted rates reflect high-quality materials and skilled workmanship, I’d be happy to explore volume-based discounts or alternate options to help meet your budget.
Let’s discuss a middle ground that works for both sides.
Kind regards,
[Your Name]
3. Offering Discount Based on Order Quantity
Subject: Revised offer based on your target quantity
Dear [Name],
Thank you for considering us for your upcoming order. Based on your expected quantity of [X units], we can offer a special discount of [X%].
This rate is valid for orders placed before [date]. Please let me know if this works so we can move forward with sampling or final confirmation.
Warm regards,
[Your Name]
4. Negotiating on Payment Terms
Subject: Payment terms discussion for [Order/Project]
Hi [Name],
We value our collaboration and want to make this process as smooth as possible.
Regarding the payment structure, we can offer [e.g., 30% advance, 70% before shipment]. If you prefer alternate terms, we’re open to reviewing what works best while ensuring both sides are comfortable.
Please share your thoughts.
Sincerely,
[Your Name]
5. Emphasizing Quality Over Price
Subject: Why our quality makes a difference
Hi [Name],
Thank you for your interest in our [product/service]. I understand pricing plays a key role in your decision.
Our cost reflects premium-grade materials, precise workmanship, and strict QC standards that ensure durability and consistency — especially for professional-grade use.
I’m confident this value will reflect in your customer satisfaction and brand reputation.
Warm regards,
[Your Name]
6. Limited-Time Special Offer
Subject: Special pricing valid till [Date]
Hi [Name],
We’ve prepared a special offer on [product/service] exclusively for your inquiry — valid until [date].
This could be a great opportunity to move forward with your order at a reduced rate. Please let me know your confirmation before the offer expires.
Best regards,
[Your Name]
7. Counteroffer After Client Negotiation
Subject: Our revised proposal for [Product/Service]
Dear [Name],
Following our discussion, we reviewed our pricing and can adjust the rate to [new price/discount].
We believe this is a fair middle ground that maintains our product standards while meeting your expectations.
Please review and let me know your thoughts.
Kind regards,
[Your Name]
8. Negotiating Minimum Order Quantity (MOQ)
Subject: MOQ flexibility for your trial order
Hi [Name],
We understand that initial orders may start small. To support our new collaboration, we can reduce the MOQ for your first order to [X units].
Once you’re satisfied with the results, we can discuss regular bulk pricing for future orders.
Best,
[Your Name]
9. Final Offer Before Closing the Deal
Subject: Final offer for [Product/Service] – valid till [Date]
Hi [Name],
We’ve done our best to optimize pricing and terms, and this is our final offer of [amount/details].
If this works for you, I’d be happy to finalize everything this week and begin production.
Looking forward to your confirmation.
Best regards,
[Your Name]
10. Post-Negotiation Appreciation
Subject: Thank you for your collaboration
Hi [Name],
I truly appreciate the open and respectful negotiation we had. It’s always great working with partners who value transparent communication.
We’re excited to move forward under the agreed terms and deliver quality results as promised.
Warm regards,
[Your Name]
